VOW is reflecting on an impressive performance in the most recent batch of industry awards, with the wholesaler hailing the success as a reward for its dealer-first strategy. VOW marketing director Helen Wade explains, “We believe that if you put all your efforts behind a concerted strategy to create success for your key partners, then…
VOW has started 2019 with a real statement of intent – launching more than 3,000 new products in its January catalogue. The bumper number reflects the wholesaler’s commitment to core categories, while meeting the demand from dealers for new products that open the door to new customers. The catalogue has also been snapped up in…
Award-winning VOW Wholesale has unveiled its 2019 marketing programme which will see it become the only business products wholesaler to issue a new version of its annual catalogue. The launch closely followed VOW taking the prize for the Best Multi-Channel B2B Business or Brand with Annual Sales of Over £50m in the 2018 ECMOD Direct…
VOW Wholesale has announced it is making 500 additional product lines available to its reseller customers immediately and will add a similar number in the next few weeks. The UK’s largest business products and facilities supplies wholesaler previously offered the 500 lines only to retailers. VOW Wholesale says it can now offer the 500 lines…
VOW Wholesale continues to re-affirm its commitment to put resellers at the heart of its business by restructuring its sales operations, so it can be more responsive to customer needs. VOW Wholesale, the UK’s largest business products and facilities supplies wholesaler, now has a sales structure encompassing nine account directors, four field-based business development managers…
VOW is delighted to be celebrating the 20th Anniversary of its Q-Connect brand. What started in 1998 as a house brand for copier paper and yellow sticky notes has now developed into Europe’s largest range of affordable quality office products, sold in over 20 countries in Europe. VOW has full exclusivity of the Q-Connect brand in…
